024: How To Delegate & Streamline Your Business – with Desiree Martinez

Friends, if you’re a Type A control freak in recovery, who has a little bit of a hard time letting go of things… (um, like I used to be), hear me out.

I made this episode especially for you.

I want you to imagine what life would look and feel like if you had a team surrounding you and supporting you. Doing all the work that you HATE and aren’t very good at. What would that be like?

My guest, Desiree Martinez helps us better understand how to delegate and streamline our business.

In this episode, you will learn:

• Why you need to delegate and how it will help
• How you will increase sales by delegating
• How it’ll give you your time back
• What to look for when hiring your first VA (Virtual Assistant)
• How to track your team’s work flow and the best practices for communication when working virtually

I’ve found myself saying “No one does it as well as I do”.

Or “no one cares as much as me.”

While it may be hard to do at first, the more trust I put into my team—and allow them to step up and take the reins—the more my business grows.

Desiree helps us learn the power of delegation. This episode is going to get you excited about ‘passing it on’.

Let’s #DoTheThing.

My challenge for you this week:

Make a list of things that you dislike, or are not good at in your business. How can you pass these things on, so you can focus on what you are good at?

Share it with me, privately or publicly, by snapping a photo of you doing the thing and tag @thesimplifiers on Instagram for added accountability and support!

Links, books and apps mentioned:

Book: Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too – Gary Vaynerchuk

Book: You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life – Jen Sincero

Book: Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business – Jess Ostroff

Book: Confessions of a Domestic Failure: A Humorous Book about a Not So Perfect Mom – Bunmi Laditan

Services: Trello – web-based project management app

Services: Google Drive – cloud storage and document collaboration

Services: Slack – project management and team collaboration tool

Services: Fiverr – an online marketplace for freelance services

Favorite quotes from this episode:

[02:26] “It is so hard to be an entrepreneur because you’re just so focused on that goal of being your own boss, making that money, having that hustle, and you forget that you can’t do it all.” – Desiree

[02:48] “If you want to have growth, you have to start farming out some of the work.” – Desiree

[09:00] “Sometimes with entrepreneurs and people that are just starting out in business, they don’t quite realize that technology has caught up, that you can actually hire virtual teams all over the world and it works.” – Mary

[15:53] “Finding a virtual assistant also changes the relationship. You’re not their boss, you are their client, they are your partner. And not like a business partner, but they are your vendor partner that helps you push the needle forward. So I think that’s really interesting to consider when you’re hiring a virtual team is to flip how you look at the relationship.” – Mary

[18:47] “Look at your life and really think what are some things that I can delegate out. You’ll find that there are actually things beyond your business that you can delegate out.” – Desiree

[21:34] “Think about your very first person to hire [to solve] your greatest pain point. The thing that if you could take that rock out of your cart right now, then you can focus on those higher yielding task, which at the end of the day is making money, right?” – Mary

About Desiree:

Desiree Martinez is an entrepreneur, domestic wannabe, and Harry Potter junkie known for her social media content plans and always saying ‘yes’ to new adventures.

She is also an Air Force spouse & mom, and host of the Marketing For Your Boring Business Podcast. She founded All-In-One Social Media – a subscription social media service focused on helping small businesses grow through focused social media content while putting military spouses to work, no matter where they are stationed in the world.

Desiree has worked with hundreds of businesses on their social media and content marketing plan since 2009 and has recently launched her YouTube channel focused on helping ‘boring’ businesses use social media to help their message get seen in a cluttered newsfeed. She is currently stationed in Osan, South Korea.

Desiree’s vote for the perfect guest on The Simplifiers Podcast:

Amy Schmittauer Landino – Creative Biz Owner, YouTuber, Best Selling Author, Professional Speaker.

Where Desiree hangs out online:

Website: allinonesocialmedia.com

YouTube: Desiree Martinez

Instagram: @mrsdesireerose

Facebook: @allinonesm

Video version of the episode

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