029: Simplifying Marketing Funnels for Creative Entrepreneurs

By September 4, 2018October 11th, 2018The Simplifiers Podcast

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The buzz for 2018 is all about marketing funnels. I’m sure you’ve heard the term thrown about here, there and everywhere—especially in this day and age of digital and online marketing. But raise your hand if you don’t have a clue about how to set one up for your business?

Well, my friend… this episode is especially for you!

Contents

My guest, Michelle Evans will simplify marketing funnels, specially for creative entrepreneurs.

Bottomline, how do you build and grow your email list, help your prospects turn into paying customers and earn cash in the bank?

In this episode, you will learn:

  • What is a marketing funnel and why do I need one now?
  • How to not drown in the tech side of setting it all up
  • And since we’ve got a LOT of wedding planners listening to our podcast, we walk through, step-by-step in simple terms, the first five steps for a Wedding Planner to set up a marketing funnel and start making sales today!

We share all the very best tools available to help you map out your customer’s buyer journey, in a way that’s simple for you to create and implement.

And if you don’t really love selling on the phone – this is the solution for you!

Let’s #DoTheThing.

My challenge for you this week:

Map out steps 1 through 4 of what we learn from Michelle on the podcast—for your business. Let’s create your marketing funnel!

Share it with me, privately or publicly, by snapping a photo of you doing the thing and tag @thesimplifiers on Instagram for added accountability and support!

Links, books and apps mentioned:

Tool: Lead quizzes – online quiz maker

Tool: Loom – free screen & video recording software

Tool: Thrive Quiz Builder – online quiz builder

Tool: Mailchimp – marketing automation platform

Tool: Convert Kit – email marketing for online creators

Tool: Active Campaign – marketing automation tool

Tool: Calendly – calendar scheduler

Tool: Schedule once – integrated scheduling platform

Tool: Acuity – online appointment scheduler

Tool: Timetrade – online appointment scheduler

Tool: Upwork – hire a freelancer platform

Tool: LastPass – password manager

Tool: Click funnels – platform to market, sell and deliver your products online

Podcast: Mind your Business – podcast with James Wedmore

App: Moment – an iOS app that automatically tracks how much you use your iPhone and iPad each day.

Favorite quotes from this episode:

[12:05] “You need to be really clear on who you serve and why” – Michelle

[13:23] “You got to know who you serve. And, and that’s not to say that you have to have this written-in-stone customer Avatar, but you need to know what are their pains, what are they searching for… and how do you serve them better than anyone else out there.” – Michelle

[14:45] “What’s the hook that you can use to stand out and show that you’re the best for this audience?” – Michelle

[19:17] “Now you need to start creating a journey.” – Michelle

[23:23] “What are the questions that you typically get from people before they’re ready to make a buying decision? What are the objections that people have? What are the things that they’re worried about?” – Michelle

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About Michelle:

Michelle Evans, the host of The Marketing Funnel Show, walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries.

Now Michelle helps coaches & experts go from simply surviving, to predictably SOLD OUT using the automation power of marketing funnels.

When she’s not working on her business, you can usually find her in the car taking one of her three kids to some sort of activity or at home drinking a glass of wine with her handsome and talented husband (his chocolate truffles + lava cakes are a-mazing).

Michelle’s vote for the perfect guest on The Simplifiers Podcast:

Dr Michelle Mazur – Communication rebel, Public Speaking Coach, Message Strategist, Creator of the 3 Word Rebellion

Where Michelle hangs out online:

Website: michellelevans.com

Facebook: @michellelevansofficial

Podcast: The Marketing Funnel Show with Michelle Evans

Quiz: Michelle’s quiz

Video version of the episode

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