The buzz for 2018 is all about marketing funnels. I’m sure you’ve heard the term thrown about here, there and everywhere—especially in this day and age of digital and online marketing. But raise your hand if you don’t have a clue about how to set one up for your business?
Well, my friend… this episode is especially for you!
- My guest, Michelle Evans will simplify marketing funnels, specially for creative entrepreneurs.
- Hire a Simplifier
- About Michelle:
- Video version of the episode
- Join us and become a Simplifier!
My guest, Michelle Evans will simplify marketing funnels, specially for creative entrepreneurs.
Bottomline, how do you build and grow your email list, help your prospects turn into paying customers and earn cash in the bank?
In this episode, you will learn:
- What is a marketing funnel and why do I need one now?
- How to not drown in the tech side of setting it all up
- And since we’ve got a LOT of wedding planners listening to our podcast, we walk through, step-by-step in simple terms, the first five steps for a Wedding Planner to set up a marketing funnel and start making sales today!
We share all the very best tools available to help you map out your customer’s buyer journey, in a way that’s simple for you to create and implement.
And if you don’t really love selling on the phone – this is the solution for you!
My challenge for you this week:
Map out steps 1 through 4 of what we learn from Michelle on the podcast—for your business. Let’s create your marketing funnel!
Share it with me, privately or publicly, by snapping a photo of you doing the thing and tag @thesimplifiers on Instagram for added accountability and support!
Links, books and apps mentioned:
Tool: Lead quizzes – online quiz maker
Tool: Loom – free screen & video recording software
Tool: Thrive Quiz Builder – online quiz builder
Tool: Mailchimp – marketing automation platform
Tool: Convert Kit – email marketing for online creators
Tool: Active Campaign – marketing automation tool
Tool: Calendly – calendar scheduler
Tool: Schedule once – integrated scheduling platform
Tool: Acuity – online appointment scheduler
Tool: Timetrade – online appointment scheduler
Tool: Upwork – hire a freelancer platform
Tool: LastPass – password manager
Tool: Click funnels – platform to market, sell and deliver your products online
Podcast: Mind your Business – podcast with James Wedmore
App: Moment – an iOS app that automatically tracks how much you use your iPhone and iPad each day.
Favorite quotes from this episode:
[12:05] “You need to be really clear on who you serve and why” – Michelle
[13:23] “You got to know who you serve. And, and that’s not to say that you have to have this written-in-stone customer Avatar, but you need to know what are their pains, what are they searching for… and how do you serve them better than anyone else out there.” – Michelle
[14:45] “What’s the hook that you can use to stand out and show that you’re the best for this audience?” – Michelle
[19:17] “Now you need to start creating a journey.” – Michelle
[23:23] “What are the questions that you typically get from people before they’re ready to make a buying decision? What are the objections that people have? What are the things that they’re worried about?” – Michelle
Hire a Simplifier
It’s time to delegate the never-ending tasks on your to-do list.
My team of Simplifiers = your virtual team. I’ve done the vetting for you. You’re not getting some random person in Bangladesh. You’re getting access to my experienced team, so you can focus on the work that you LOVE the most.
If you need help with…
Website maintenance | Simplifying your systems | An extra pair of hands…
… then click here to get more details and sign up today so you can simplify your work life, right away!
Michelle Evans, the host of The Marketing Funnel Show, walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries.
Now Michelle helps coaches & experts go from simply surviving, to predictably SOLD OUT using the automation power of marketing funnels.
When she’s not working on her business, you can usually find her in the car taking one of her three kids to some sort of activity or at home drinking a glass of wine with her handsome and talented husband (his chocolate truffles + lava cakes are a-mazing).
Michelle’s vote for the perfect guest on The Simplifiers Podcast:
Dr Michelle Mazur – Communication rebel, Public Speaking Coach, Message Strategist, Creator of the 3 Word Rebellion
Where Michelle hangs out online:
Podcast: The Marketing Funnel Show with Michelle Evans
Quiz: Michelle’s quiz
Video version of the episode
Join us and become a Simplifier!
Well hello there, thanks for stopping by and having a listen to The Simplifiers Podcast! Our mission is to take topics in business and in life… and SIMPLIFY them!
If you loved this episode, you’ll want to go ahead and hit the SUBSCRIBE button in your podcast player to get more of this coming your way.
In addition, we’ve created a free online community called the SUPER Insiders, so you can connect with other entrepreneurs and aspiring Simplifiers around the world.
Subscribe to The Simplifiers Podcast
Don’t forget, you can tune in to the podcast on any of these fantastic FREE platforms, whatever suits your fancy:
TuneIn | Acast | SoundCloud | YouTube
… or find us on your favorite podcast app by searching: The Simplifiers podcast
Disclaimer: This blog post includes affiliate links because we wholeheartedly believe in the products, books and courses featured on the podcast. Therefore, we get compensated when you click on the links above and decide to purchase these items, which helps us continue to serve and support you. We share only the very best resources with our listeners and hope you find great value in them, as well.