031: How to Think Like a Designer

By September 18, 2018September 20th, 2018The Simplifiers Podcast

Podcast banner image featuring Mary

Have you ever wanted to be a Designer? You know, like someone who’s super creative, always getting inspired by her surroundings, and is the one who’s got a journal in her back pocket at all times to jot or doodle an idea down?

If you wish you could tap into that side of your brain more, you’re going to love today’s episode.


My guest, events designer Ryan Hanson CSEP, gives us a peek into how his creative brain works.

Ryan is the owner and chief ‘ideas man’ at BeEvents in Minneapolis. While he shares his design process for producing showstopper, award-winning event experiences for massive brands like Target, Best Buy, Verizon, Land O’Lakes and more, the principles he shares could be applicable to any sort of creative industry.

If you’re a graphic designer, an interior designer, working in theatre on set design, or even someone who does marketing for a living, I’m sure you’ll have an AHA moment from this episode.

In this episode, you’ll learn:

  • Why film, theatre and live events are all the exact same thing – how he thinks they are similar and how the art of storytelling is the key tool he uses as a designer
  • How to know if you’re a creative, and if you should start your own business
  • What Ryan’s design process is – what is the very first step in creating & designing an unforgettable live event experience?
  • What are the “4 Walls of Creative” when designing a new project for a client?
  • Where Ryan gets his very best ideas and sparks of inspiration from
  • What does it take to be an excellent designer?

If you’ve ever doubted yourself and thought, “oh, I’m not a Creative. I could never be a Designer”, I really want you to listen to this episode.

Ryan really simplifies it for us in a refreshing, new way. One that’ll make you stop, pause and re-consider. Truly, it’s all about tapping into life to find the spark. As Ryan puts it, it’s all about finding that “radical creativity” for your next client project.

Let’s #DoTheThing.

My challenge for you this week:

How can you “tap into life” this week? Allow your mind to play and see things in a new way. Maybe you could take a different route home, or pick up an everyday object and look at it with a different perspective. Enjoy the creativity!

Share it with me, privately or publicly, by snapping a photo of you doing the thing and tag @thesimplifiers on Instagram for added accountability and support!

Links, books and apps mentioned:

Book: Radical Acceptance: Embracing Your Life with the Heart of a Buddha – Tara Brach

Book: The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level – Gay Hendricks

Favorite quotes from this episode:

[19:24] “People want to have the experiences they remember in a big way. And so making those snapshots, lifting the essence out of those snapshots, and then recreating those moments for people authentically, matters.” – Ryan

[21:39] “The most critical factor today, and I believe that the future of events are all about really focusing on the audience, the guest. Why are they choosing to show up?” – Ryan

[26:02] “Observe what’s in the world, because people want to create the experiences they know, right? It’s not about creating some sort of fantasy moment.” – Ryan

[32:20] “When you’re not under pressure, and you build in that feeling of expansiveness into your schedule, that’s when you have the great ideas in the shower.” – Mary

[34:50] “Listen to your own voice. As much as I say, look out in the world, you know it inside. Yeah, be you. If you be you, you’re great.” – Ryan

The #DoTheThing Challenge

Join us for our free 5-day sales challenge, starting Monday, October 1st, 2018 that’ll help you:

  • Finish the year STRONG
  • Smash your sales goals
  • Recalibrate your compass (especially if you’ve been feeling a bit off-track lately!)

… and help you shift your money mindset, removing any blocks that might have been in the way so far this year, ultimately, keeping you from achieving your 2018 goals.

It’s a fun, interactive and most importantly, SIMPLE 5-day challenge that’ll only take 45-minutes of laser-focus from you per day, in order to reap big, big results.

Built specifically for business owners in creative industries… so if you’re a:

  • Wedding or Event Planner
  • Photographer
  • Graphic Designer
  • Coach
  • Creative Entrepreneur
  • or Marketer

… and you want to join others just like you all around the world who need a kick in the pants right about now, this is for you!

Do the thing. Reserve your spot in this free 5-day sales challenge.

Sign up today

About Ryan:

A maker, a reveler, and a storyteller by nature, Ryan has spent a decade creating, engaging and taking smart risks to design and produce remarkable events. Captivated by his curiosity for the potential of people coming together, Ryan founded BeEvents in 2007. As a creative, collaborative agency partner, Ryan works with individuals and brands in the experiential events industry. BeEvents is a mission to redefine what design means for live experiences. It’s driven by an audience-centric approach to craft events which matter, by design.

Ryan’s vote for the perfect guest on The Simplifiers Podcast:

Lara McCulloch-Carter: Fractional CMO, Brand Strategist, Keynote Speaker, Corporate Trainer

Where Ryan hangs out online:

Website: BeEvents.com

Facebook: @BeEvents

Twitter: @beevents

Instagram: @beeventsdesigns

Join us and become a Simplifier!

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