036: How to Clarify Your Brand’s Message – with Carmen Schreffler

By October 23, 2018November 1st, 2018The Simplifiers Podcast

Podcast banner image featuring Mary

Friends… if you don’t know about StoryBrand, built by Donald Miller, oh man… you are in for a treat today!

If you’re a business owner who struggles to succinctly describe what you do for a living or instinctually eye-rolls when someone says, “okay, so what’s your elevator pitch?” – this one is for YOU!

The owner of Wildpreneur, and StoryBrand Guide, is here with us!


My guest, Carmen Schreffler, is going to help clarify your brand’s message for your business.

In this episode, you will learn:

  • What is “story driven marketing” and why it’s so important for entrepreneurs to start here first
  • What the StoryBrand framework is and how you can use it in your marketing efforts
  • How to create a mission statement for your business
  • The three things you need to grow your business; Clarity + Intuition + Analytical Analysis… and why
  • What role “Magic” plays in all of this

You’ll also get a taste of what it’s like to create a StoryBrand BrandScript for your business and how she helps her clients create a Wildpreneur™ Marketing Map.

We are big fans of Donald Miller and his team over at StoryBrand, so we knew we wanted to get one of his Certified Guides on to first introduce the Storybrand framework to you guys.

It’s so incredibly powerful in how SIMPLE it all is to implement in your business marketing.

Bottomline, if you do the simple things that Carmen mentions in this episode, you’ll notice more engagement, more inquiries and ultimately, more sales.

Let’s #DoTheThing.

My challenge for you this week:

Spend some time writing out what you do, in really simple terms. Now look at your marketing materials and compare the two. Do you need to simplify your message?

Share it with me, privately or publicly, by snapping a photo of you doing the thing and tag @thesimplifiers on Instagram for added accountability and support!

Links, books and apps mentioned:

Book: Building a StoryBrand – Donald Miller

Book: Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life – Michael Port

Tool: Trello – Web-based project management app

Tool: Google Drive – Online cloud storage

Tool: StoryBrand BrandScript – My BrandScript, as mentioned by Carmen in the podcast

App: Voxer – Walkie Talkie app for instant communication

Cheat sheet from Wildpreneur: 6 things you need to grow your audience and your bottomline

Favorite quotes from this episode:

[26:18] “Don’t be afraid to look at your profits, your expenses, your email list numbers, your open rates, all of your numbers across the board. Not looking at them is not serving you. So really looking at them, getting familiar with them, knowing them and using all of those to inform your decisions is going to put you in a much stronger position.” – Carmen

[31:33] “If you were sending an email, have one clear call to action, this is what I want you to do. Go here. And it could be that you want to give them something free. It could be that you’re asking them to listen to a podcast… but don’t like give them 16,000 choices.” – Carmen

[33:17] “No one likes to work with a robot. They want to work with real people and when you can start to show your intuition, show personality details about yourself in your story, again, not as the hero, but as the guide. I think people start to build that know, like, and trust with you.” – Mary

[35:26] “Just because it’s work doesn’t mean it has to be a slog. It is. It can actually be fun. It can be energizing to create and to share it. It doesn’t have to be feel like work in a sense.” – Carmen

[37:04] “Listen and make sure that, you know, you’re really listening to your clients and you’re making them the hero.” – Carmen

[37:42] “Use the words your customers are actually saying, not what you think they’re saying, the actual words they are saying.” – Carmen

Public speaking announcement

I’m super excited to announce that I’m headed to Miami to speak at the Be Sage Conference from January 28-31, 2019!

This conference is specifically for business owners in the events industry and I’ll be simplifying how to work with a virtual team, everything from delegation to automation and getting back to thriving as a SUPER boss!

Meet me in Miami!

And don’t forget, if your upcoming conference, workshop or TEDx event still needs a keynote speaker, why not have a Simplifier there?

My team are mapping out my public speaking calendar now and I have a few open dates left for the US and the UK in 2019.

You guys know, I’m super passionate and love to talk about:

  • How to simplify your use of social media, personally and professionally
  • Time Management & Productivity – helping you get things done… without the overwhelm
  • Simplifying – helping you reduce the NOISE, nourish yourself as a business owner and get back to basics… doing less to accomplish more

Bring me to your hometown, your self-care retreat, your conference or corporate training day. I’d love to speak at your upcoming event!

Go to thesimplifiers.com/speak to learn more about the topics I love to speak on and to get the ball rolling!

It’s time to SIMPLIFY.

Hire a Public Speaker

About Carmen:

Most entrepreneurs struggle to clarify and amplify their marketing story. For Carmen, storytelling is a passion she’s been chasing her whole life. Most recently becoming a StoryBrand Guide.

As a former pharmaceutical chemist turned marketer, Carmen has developed a unique perspective when it comes to capturing the story of business. She combines creative storytelling insight with analytics to develop business strategies that increase the bottom line.

For Carmen, the most rewarding part is helping women to grow their business; whether it is from scratch or moving to 7 figure launches.

Outside of the office, Carmen loves books, the woods, and travel.

Carmen’s vote for the perfect guest on The Simplifiers Podcast:

Sarah Papp – Sarah coaches people to move from hustle to ease, whether they are working in a corporate environment or as an entrepreneur.

Where Carmen hangs out online:

Website: wildpreneur.com

Facebook: @wildpreneur

Instagram: @wildpreneur

Video version of the episode

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