043: How to Start a Business & Reimagine Success – with Anna Lundberg

By December 11, 2018The Simplifiers Podcast

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Last week we focused on how to start something new, and uncovered what causes us to procrastinate… maybe binge watching RuPaul’s Drag Race from start to finish, rather than doing the thing.

We’ve all been there, huh?!

Therefore, I’d like to build on the topic of ‘starting’ with this week’s episode, as this is a question I get a LOT from our listeners…

“How do I start my own business?”

So – let’s simplify that!


My guest, Anna Lundberg, helps us to reimagine what success could look like, and lead us forward in business.

Anna Lundberg is a success coach and business strategist.

In this episode, you will learn:

  • At what point you should decide ‘enough is enough’ with your corporate 9-to-5 job and exit stage left… and when you should stay
  • 5 steps to start your own business;
    • define your foundational values
    • address your fears
    • find your tribe
    • build your confidence
    • set goals
  • How to tell if you’re built to be a successful entrepreneur (and/or) business owner… or not
  • The 5 mistakes to avoid when leaving your corporate 9-to-5 job:
    • narrowing down your options too soon
    • rushing into action
    • taking no action at all
    • focusing on the wrong things
    • doing it all yourself

This talk really drills down into the nitty gritty, so if you’ve been thinking about launching a new business, you may want to take notes. The girl knows her stuff.

We break it down in simple ways to help you gain greater clarity and increased confidence to take action, and… #DoTheThing!

My challenge for you this week:

Take yourself somewhere where you’ll be out of your usual routine. Take some time to consider what you have been thinking about doing for a while. What is one thing you can do to bring that closer to life?

Share it with me, privately or publicly, by snapping a photo of you doing the thing and tag @thesimplifiers on Instagram for added accountability and support!

Links, books and apps mentioned:

Instagram mention: @Keep_going_indieroller – ‘keep going’ motivation

Book: The Four Agreements: Practical Guide to Personal Freedom (Toltec Wisdom Book) – Don Miguel Ruiz and Janet Mills

Book: Leaving the Corporate 9 to 5: Stories from people who’ve done it (and how you can too) – Anna Lundberg

Book: The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World – Chris Guillebeau

Tool: Toggl – time tracking software for agencies, teams and small businesses

Anna’s podcast – Reimagining success podcast

Favorite quotes from this episode:

[14:33] “I don’t think anyone in the world benefits from me staying stuck in a job I don’t enjoy.” – Anna

[16:35] “It’s not viable anymore to work with the same employer, let alone actually the same career actually isn’t even a viable option for most of us.” – Anna

[17:59] “What is your zone of genius, if you will? The things that you know so well, and you can deliver those gifts to the world either to clients or just by who you are. I think it’s interesting when you start thinking about yourself as a personal brand.” – Mary

[24:57] “You have to really be brave to say right from the beginning, let’s figure out foundational needs and wants and desires.” – Mary

[32:07] “This sort of fancy highflier CV is no longer as important when you’re running your own business. And, and the other thing is confidence comes from action.” – Anna

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“I love this podcast – it never fails to inspire and educate me! My life is crazy-busy but Mary and her guests are always on hand to help me take a step back and get a grip on it all. Thank you!”

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As always friends, keep things simple.

It’s time to SIMPLIFY.

About Anna:

Anna Lundberg is the founder of One Step Outside, where she helps people around the world build businesses and create a lifestyle that allows them an unimagined sense of freedom, flexibility and fulfilment.

Since leaving her corporate job in 2013, she’s now reimagining what success looks like and she’s passionate about inspiring and supporting others to do the same.

Anna’s vote for the perfect guest on The Simplifiers Podcast:

Kelly Roach – speaker, sales trainer, author of Bigger Than You: The Entrepreneur’s Guide To Building An Unstoppable Team and other books.

Where Anna hangs out online:

Website: onestepoutside.com

Facebook group: @onestepoutside

Anna’s podcast: Reimagining success podcast

Video version of the episode

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