090: How to tell your brand story – with India Jackson

By November 5, 2019November 6th, 2019The Simplifiers Podcast

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How visible are you in your brand story? In all the things you currently do to spread the word about your business, how do you stay top of mind with your Ultimate Ideal Clients and your prospects that are checking you out?

My special guest today is India Jackson of Flaunt Your Fire and she’s simplifying how to tell your brand story. If you want to learn new ways to spread the word on what you’re building in your business, but do it in a way that feels 100% authentic and true to you, this one is for you.


India Jackson simplifies how to tell your brand story.

In this episode, you will learn:

  • What a “brand story” is and why she believes all business owners are a “leader, an influencer and an ambassador, simultaneously”
  • How to cultivate your brand story to truly look and feel aligned with the real you
  • Why she believes that “people can’t see you if you’re not ready to be seen…” and the first few steps to overcome this
  • What to do when you’re dealing with big change or a struggle in your personal life. How much do you share with your audience and clients through social media and beyond?
  • What to do when you don’t want to show up on camera
  • India’s very best tips to make the most of your next personal branding photoshoot, including clothes, hair, makeup, mindset and pre-work

India believes that your brand story is “not what you put out in your marketing but what people (deep down) know about you: your core values, your likes and interests.” This is what truly counts. And how you can help them solve their greatest problems. Think about The Simplifiers… what do you instinctively know about my team and I?

Spoiler alert: it’s not about faking it, but rather taking control of your brand and stepping into the greatest, most true version of yourself. You got this, I believe in you!


My challenge for you this week:

How are you going to take what you’ve learned in today’s episode and make yourself more visible in your marketing this week? How will you show people the real YOU? Share it with me, privately or publicly. Snap a photo of you doing the thing, and tag @thesimplifiers on Instagram for added accountability and support!

Links, books and apps mentioned:

Book: The Alchemist – Paulo Coelho

Link: Expert Guide: How to Get the Most Out of Your Personal Branding Photoshoot – Karina Lyburn Photography

Podcast: 080 – How to Champion Diversity in the Workplace with Erica Courdae – The Simplifiers Podcast


Favorite quotes from this episode:

[16:16] “I’m a huge fan of what we call “transform and repeat.” I believe that a business is always evolving and transforming. And with that you’re attracting new people. But your story changes a little bit. You see it from a slightly different perspective. So it’s important to repeat telling it. You could do a post today and someone sees it today and forgets about it tomorrow, but with the algorithm changes on Instagram alone, half of your audience doesn’t see today’s story. Post that back out there a few weeks from now and repurpose that.”

– India

[23:49] “It’s so easy to hide behind great marketing, but then we’re not showing up when it comes time to network. Or the flip side is that we show up when it’s time to network, but feel like we have to be so perfect online that we don’t want to show up in the online space. So, I think part of ‘flaunting your fire’ is looking at what makes you different and being excited about that and saying, ‘this makes me me and I’m gonna lead with that first instead of feeling like I have to hide it.’” 

– India


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About India

India Jackson is the CEO of Flaunt Your Fire, a visual marketing agency known for taking an unapologetically authentic strategy to branding and visibility that gets real ROI.   

From Christian Dior to coaches and their staff, over the last 11 years, her team has provided consulting, strategy, photography, training, and more for their clients.  

She has an Art + Design degree yet credits her unique perspective to her years of experience transitioning from model to published photographer and her pastime as an award-winning plant-based bodybuilder. India loves disrupting the way people view career labels, branding, visibility, and ultimately themselves.

Where India hangs out online:

Website: flauntyourfire.com

Instagram: @flauntyourfire

LinkedIn: India Jackson


India’s vote for the perfect guest on The Simplifiers Podcast:

Lee Chaix McDonough – In India’s words, “she makes something super complicated – creating diversity as a white female in her programs and courses look and feel easy, while actually doing the deeper work to be an ally to marginalized groups.”

India Jackson

Watch the video version of the episode

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