135: How to build an email list – with Jenny Shih (REPLAY)

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Do you know how to build an email list for your small business? If this has been on “one-day-I’ll-do-that-list,” well, today is that day!

My special guest today is email marketing expert Jenny Shih and she’s simplifying how to build an email list. With so much change afoot (the kids are back in school, routines are once again getting cemented in, and life is barreling on), there seems to be one thing that still rings true, now more than ever: email marketing.

Yeah, building an email list. In last week’s replay episode with Leonie Dawson, she talked about the fact that she’s created a massively successful business in 10 hours a week and a large part of her secret is building and nurturing her email list.

And that reminded me of this conversation I had back in season one with Jenny Shih where she simplified how to build an email list.

Here’s how.

My special guest today is Jenny Shih and she’s simplifying how to build an email list.

We tackle all aspects of it, including:

  • How to get your first 1000 subscribers
  • Why creating an irresistible freebie for your target audience is easier than you think
  • How to overcome the tech overwhelm that stops many of us (dead in our tracks) from even starting
  • …and ultimately, what common mistakes people make in email marketing and list-building, so you don’t have to make them yourself.

As we all get back to the swing of things, maybe now is the time to allocate a little time towards email marketing as well? While in-person networking is on hold due to the pandemic, maybe this is an alternative way to connect with people who love your brand? Jenny simplifies it all for us, step by step.

And don’t forget… next week, we are coming back with all brand-new content on The Simplifiers Podcast and I can’t wait for you to hear it! 

You’ve reached out and told us what you wanted us to simplify next on the podcast… and we’ve delivered! Everything from ‘how to go vegan’ to ‘mastering your finances’ to ‘learning how to finally finish that next big project’… it’s all starting back up next week. You’ll definitely want to hit that subscribe button now, so you don’t miss anything.

Q: Do you want to learn how to build an email list? If yes, this one is for you.

It’s time to #DoTheThing!


<What’s catching my eye this week>

My challenge for you this week:

How are you going to start to build an email list this week? What’s one thing you’ll test out in your business? Share it with me, privately or publicly. Snap a photo of you doing the thing, and tag @thesimplifiers on Instagram for added accountability and support!

Links, books and apps mentioned:

Freebies: Jenny’s free resources to help you get started – Jenny Shih

Webinar: How to build a six-figure business with only 1000 subscribers – Jenny Shih

Course: 7 steps to getting your first 1000 subscribers – Jenny Shih

Podcast: How to sell with authenticity, featuring Kendrick Shope – The Simplifiers Podcast

Podcast: How to squash your stinkin’ thinkin’ – The Simplifiers Podcast

Get Unstuck with The Simplifiers Morning Prompts

We’ve got a free resource we’d love to share with you!

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So, start your day off right, download The Simplifiers Morning Prompts.

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About Jenny:

Jenny Shih – She is an uncompromising business coach who works with smart entrepreneurs who are fiercely committed to their own success. Step by step, she shows them how to start, grow, and streamline a successful online business without having to work long hours or make huge sacrifices. She believes that with the right systems and strategies, you can make money doing work you love and also live a life you love.

Where Jenny hangs out online:

Website: jennyshih.com

Facebook: @jennyshihpage

Jenny’s vote for the perfect guest on The Simplifiers Podcast:

Bev Barnes – She is a Soul’s Calling Mentor, Master Life Coach, Facilitator and Teacher. She created the Soul’s Calling Academy, to serve coaches, guides and change agents who are tired of doing meaningless work and want to create work that they love that makes a difference in the world.

She has a Masters degree in psychoeducation and a graduate diploma in Brief and Strategic Therapy. She is also a certified Master Life Coach and Life Coach Instructor/Trainer.

Jenny Shih

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