Thoughtful gift giving is a way to both nurture relationships with new prospects, and strengthen existing client relationships. Author John Ruhlin calls it ‘Giftology’ and he’s here to simplify how to get it right as a business owner. You’ll never send someone a shirt with your logo on it, ever again.
Today’s episode builds on two previous conversations we’ve had on the podcast, one on How to Simplify the 5 Love Languages – with Dr. Gary Chapman and the second was with How to Apply the 5 Love Languages in the Workplace with Dr. Paul White.
- John Ruhlin, author of Giftology, simplifies how to master the art of thoughtful gift giving
- Book an inspiring public speaker
- About John:
- Video version of the episode
- Join us and become a Simplifier!
In doing this, you’ll learn how to cut through the noise, increase referrals and strengthen your client relationships that’ll ultimately, help you grow and scale your business. All of this, simply by developing (what John calls) a ‘Gifting & Relationship Strategy’ plan.
In this episode, you will learn:
- What John means by ‘Giftology’, and where it all sparked from
- How to incorporate ‘Radical generosity’ into your work in big and little ways
- How to create a ‘Relationship Action Plan’ to deepen relationships with your prospects and existing clients
- Why it’s so important to focus on the WHO (as in, who are you going to love on?) rather than the WHAT you’re going to give, first
- How to identify your client’s ‘Inner Circle’, and eventually, become part of it
- Why it’s always a good idea to ‘give more than what is reasonable’
- The one really big gift John gives his employees every two weeks that keeps them loyal, happy and thriving at work
If you’re struggling with:
- Poor sales growth
- People not returning your phone calls
- Feeling like you’re spinning your wheels when it comes to sales
… this episode is specifically for you.
John believes there’s a better, simpler way… and it’s all about having a gifting strategy.
My challenge for you this week:
Get some ideas flowing about how you can show your appreciation to clients and prospects through gifting. WHO can you gift to, and WHAT you can gift? Share it with me, privately or publicly, by snapping a photo of you doing the thing and tag @thesimplifiers on Instagram for added accountability and support!
Links, books and apps mentioned:
FREE resource: Follow this link and enter your email to receive the FREE guide Top 10 Gifts to Avoid Gifting (John Ruhlin)
Essay by WIRED founder Kevin Kelly: 1000 True Fans
Blog by Benyamin Elias: All Your Business Needs is 1000 “True Fans” (…Probably)
Mentioned: Robert Glazer’s Friday Forward global e-newsletter
Book: Essentialism: The Disciplined Pursuit of Less – Greg McKeown
Favorite quotes from this episode:
(05:30) “In big companies, small companies; they’ll spend anything to get a client and nothing to keep them, and they wonder, ‘I don’t understand why I’m not getting referrals’. Well guess what? You have not inspired that other person to want to reciprocate.” – John
(06:15) “It’s love. I mean at the bottom core of it all, is love.” – Mary
(11:22) “The inner circle of who you’re trying to target is, as you say, the assistant, the spouse or partner, the children, and maybe even the pets. I think that’s brilliant.” – Mary
(13:11) “If I send out a thousand of the right gift, packaged the right way, and I personalize it with their family name, now all of a sudden it becomes a family artifact.” – John
(13:54) “If I can’t engrave it and personalize it (to the person), I won’t send it for our clients. I won’t allow them to do it.” – John
John Ruhlin is the world’s leading authority in maximizing customer loyalty through radical generosity.
He is the founder and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention. John has been featured in Fox News, Forbes, Fast Company, Inc. and New York Times.
While becoming the #1 performer out of 1.5 million sales reps for one of the world’s most recognizable brands, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals.
John and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar’s Palace. John and the Giftology team can help any individual turn their clients into their own personal sales force to drive exponential growth.
John’s vote for the perfect guest on The Simplifiers Podcast:
Joey Coleman – expert in customer experience design and an award-winning speaker, Joey specializes in creating unique, attention-grabbing customer experiences.
Where John hangs out online:
Video version of the episode
Join us and become a Simplifier!
Well hello there, thanks for stopping by and having a listen to The Simplifiers Podcast! Our mission is to take topics in business and in life… and SIMPLIFY them!
If you loved this episode, you’ll want to go ahead and hit the SUBSCRIBE button in your podcast player to get more of this coming your way.
In addition, we’ve created a free online community called the SUPER Insiders, so you can connect with other entrepreneurs and aspiring Simplifiers around the world.
Disclaimer: This blog post includes affiliate links because we wholeheartedly believe in the products, books and courses featured on the podcast. Therefore, we get compensated when you click on the links above and decide to purchase these items, which helps us continue to serve and support you. We share only the very best resources with our listeners and hope you find great value in them, as well.