237: How to gamify your sales strategy – with Kimba Cooper (PART TWO)

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Earlier this week, we shared part one of this conversation, all about how to gamify your sales strategy. Kimba (our special guest) has found great success not only in her work life but her non-work life as well when she adds a little play into her daily routine. This might just be the boost and fresh perspective you need today to help you get from point A to point B.

Now, if you haven’t heard part one, go back and listen to that one first. But if you’re ready to continue on, let’s pick back up here with my conversation with gamification consultant Kimba Cooper as she simplifies how to gamify your sales strategy.

It’s time to simplify… Here’s how.


My special guest today is Kimba Cooper and she’s simplifying how to gamify your sales strategy.

We tackle and simplify all aspects of it, including:

  • First things first – she defines what “gamification” is and why it could help your sales team sell more products and services, in the long run
  • In what ways you should NOT gamify your work and the one key ingredient all gamification needs, every single time
  • How to gamify various elements in the customer buying journey to help boost engagement in the sales cycle
  • What pitfalls you must avoid in your gamification strategy either with your clients, prospects, and/or with your internal team
  • …and ultimately, what brands are doing gamification really well out there in the world that you should know about.

All this month, we are focused on the theme of “Adventure + Play” to shake things up a bit… bring a lighter energy to the table to work with.

And I loved this conversation with Kimba as it started to open my eyes on ways to translate this playful spirit into the workplace, regardless of if you own your own company or work inside a larger organization. 

I encourage you to test a few ideas out this week and report back to me (DM me on Instagram! @thesimplifiers !) What worked, what changed the energy for you and helped you get better results? And equally, what felt challenging or like a roadblock? All of it is learning, helping you hone in on what’s most important as you simplify. 

You can do it, I believe in you… it’s time to simplify!

Q: Are you ready to gamify your sales strategy? If yes, this one is for you.

It’s time to #DoTheThing

<What’s catching my eye this week>

My challenge for you this week:

How are you going to take what you’ve learned in today’s episode and to help you gamify your sales strategy? What’s one thing you’ll do differently? Share it with me, privately or publicly. Snap a photo of you doing the thing, and tag @thesimplifiers on Instagram for added accountability and support!

Links, books and apps mentioned:

Book: Profit First: Transform your business from a cash-eating monster to a money-making machine – Mike Michalowicz

Quiz: How to solve challenges in your business with gamification – Kimba Digital

Article: Bartle’s Player Types for Gamification – Janaki Mythily Kumar and Rikke Friis Dam – Interaction Design Foundation

Resource: free online spinning wheel to run contests – wheelofnames.com

Podcast: How to understand what your customer wants, featuring Melina Palmer – The Simplifiers Podcast

Podcast: How to squash your limiting self-beliefs – The Simplifiers Podcast

Get Unstuck with The Simplifiers Morning Prompts

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About Kimba Cooper

Kimba Cooper – She is an innovative and creative entrepreneur who has been using gamification to improve results and meet her goals both personally and professionally.

As a consultant, she helps other businesses to apply gamification techniques to help boost results for themselves and their customers.

Also, Kimba has gamified her personal life, as well. As a sponsored hula hooper, she’s used gamification to outsell the other professional hoopers by 10x, and also, gamifying has helped her read more, exercise more regularly, and find time to learn new skills (all while having fun!)

Where Kimba hangs out online:

Website: kimbadigital.com

Instagram: @kimbadigital

Facebook: @kimbadigital

Twitter: @kimbadigital


Kimba’s vote for the perfect guest on The Simplifiers Podcast:

Abbi Fred – She coaches moms who want to start and grow a freelance writing business, so they never have to choose between kids and career through a company called Successful Freelance Mom. She helps women land their first freelance writing client in two months or less without building a website.

Kimba Cooper

Watch the video version of the episode

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