082: How to market your business without social media – with Leonie Dawson

By September 10, 2019September 3rd, 2020The Simplifiers Podcast

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Do you think (in this day and age) it’s possible to market your business without social media? If you had asked me two years ago, I would have vehemently said, “Heck NO! Social media is the lifeblood to stay connected, and your business would DIE without it!”

But nowadays, I’m starting to question if that fundamental belief is actually true… or not.

My special guest today is an international best-selling author who’s defying it all. She’s running a multi-million dollar business and only working 10 hours a week. During these 10 hours, Leonie is not wasting a ton of time on social media.


Leonie Dawson simplifies how to market your business without social media

In this episode, you will learn:

  • Why more and more businesses are saying NO to social media these days
  • Why Leonie believes businesses should focus on growing their email list instead
  • What is working for Leonie right now, as she continues to sell her workbooks, online courses and services across the world
  • Leonie’s thoughts on deactivating social media accounts or taking periodic social media sabbaticals
  • Leonie’s other favorite ways to market your business that don’t require the mindless death scroll of social media

If you’re feeling burnt out and exhausted from posting on social media all-the-FREAKIN-time, girl I feel ya.

In this episode, we pull back the magic curtain and get to the bottom of HOW Leonie avoids the social media trap. We also learn WHY she made a big shift in how she approaches social media marketing.

So grab your journal, take notes, as this one is guaranteed to spark a new idea for you!


My challenge for you this week:

Take stock of the time you are spending on social media, and what results you are getting this week. What ways could you try something different to market your business without social media? Share your ideas and thoughts with me, by sending me a voicemail. Simply click on the ‘Send Mary a Voicemail’ banner just to the right of this page to gain added accountability and support!

Links, books and apps mentioned:

Article: Why Businesses Are Quitting Social Media (+ Changes I’m Making To My Business) – Leonie Dawson

Article: I’m Pressing Pause On Social Media – Leonie Dawson

Tool: News Feed Eradicator for Facebook – Chrome web store

Link: Hire The Simplifiers – Virtual Assistants

Book: 2019 My Shining Year Life Goals Workbook – Leonie Dawson

Book: 2020 My Shining Year Goals Workbook – ready for pre-order! – Leonie Dawson

Book: White Fragility: Why It’s So Hard for White People to Talk About Racism – Robin DiAngelo

Favorite quotes from this episode:

[02:10] “You feel like you need to be there. You feel like you’re going to miss out, and what will happen to your business if you’re not on there (social media)” – Leonie

[03:02] “I was aware of the effect on me, and how little traction businesses were getting with their social media.” – Leonie

[05:07] “Surely, there is more output, and more results you can get in other ways (than social media).” – Mary

[32:02] “An email list, when you’re building a following of people who are just absolute fans of your work, has a compound effect.” – Mary

[43:09] “Focus on the art, your secret sauce that you do so well. Stop focusing on social media as much. Put boundaries up and you might see major breakthroughs.” – Mary

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Do you need a virtual assistant?

You need a team to help you #DoTheThing. This is how you gain the time and space to implement all the new ideas you’ve gained from today’s episode.

I’ve put together a handy-dandy free guide on How to Hire Your First Virtual Assistant for you!

Get the ball rolling to see if a virtual assistant can build your team this year.

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About Leonie:

Leonie Dawson is the internationally best-selling author of the 2019 My Shining Year Life Goals Workbook, (and soon the 2020 workbook edition). These workbooks are used by more than 350,000 people around the world!

Leonie is a serial creative entrepreneur. She has built multi-million dollar companies in only 10 hours a week, so she can focus on her family. She lives on an acreage in the Sunshine Coast in Australia with her husband and two daughters.

Where Leonie hangs out online:

Website: leoniedawson.com

Leonie’s vote for the perfect guest on The Simplifiers Podcast:

Richard and Namaste – Baba Richard and Sri Namaste are the Founders of The School of Alchemy, and the School of Feminine Transformation.

Leonie Dawson - market your business without social media

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  • Thanks SO much for this episode, Mary and Leonie! I’ve been thinking about drastically reducing my sm for well over a year now. I also took a SM break last year to write my book and now I’m a published author!!! I didn’t notice any difference in my stats, nor was anyone upset. I also get more REAL connections with my email subscribers and I’ve been advising my own clients as an ethical marketing strategist to not worry about their dip in likes or the imposter syndrome or posting like a mad(wo)man. I wrote an email the other week with the subject line: ‘Is social media driving you nuts?’ adding important stats about email vs. smm and about mindset. I literally have to set the intention to research what I have to research on FB or IG and then get out ’cause if I don’t, I get sucked into the void too. ALL of this makes sense and now, after hearing this episode, fully ready to say, ‘OK, that’s all folks.’ I’ll be here for you in my FB groups and I will post when I feel the urge and will comment back if you’re respectful, but during my planned times (1x per week)… That sounds good to me! Thank you for this permission!

  • I’m so glad this episode sparked a few new ideas for you, Jessica!! Thanks for the feedback, as well.

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