199: How to use big data in small business – with Mara Reiff (PART ONE)

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Wanna learn how to use big data in your small business? Sure, sure, when you hear this buzzword thrown around, you likely immediately think about The Matrix and massive marketing budgets by corporate giants who’ve got an endless supply of resources, talent and time to do something about all the data they capture. How in the world does this apply to me? Well, you’d be surprised.

My special guest today is Chief Data Officer of Freshbooks, Mara Reiff and she’s simplifying how to use big data in small business. The truth is, there’s a wealth of data available to you right now that can help refine your brand’s pricing strategies, sales and marketing plan, and also can be used internally to boost company culture and talent retention rates. Plus, it won’t take much time, money or effort to take action on it.

Here’s how. 

My special guest today is Mara Reiff and she’s simplifying how to use big data in small business.

We tackle and simplify all aspects of it, including:

  • Why it’s vitally important to analyze the data within your business and equally, create an action plan
  • How to define and measure your goals for tracking the big data in your brand
  • Where to gather quality big data and how to avoid analysis paralysis along the way
  • Isn’t this expensive and time-consuming? Mara shares a few ways to make it feasible for your small business
  • …and ultimately, she shows us how to create an action plan to use the big data you gather in a strategic way that drives results.

It’s another week of our new way of podcasting, splitting the weekly episode up into two parts… We’ve been getting lots of positive feedback from you on this!

If you haven’t heard yet, we are releasing the first half now and part two on Friday this week. That way, the content is in a smaller, bite-size portion for you to listen to now, simmer on this entire week and be intentional with integrating what you learn into your everyday life.

We are simplifying our episodes to be shorter in length, easier to listen to, on-the-go.

Things have changed with the pandemic, including our old ways of listening to podcasts (either on our commute or at the gym)…and we’ve listened. Now you get shorter episodes, split into two for simpler learning. 

Q: Are you ready to use big data in your small business? If yes, this one is for you.

It’s time to #DoTheThing!


<What’s catching my eye this week>


My challenge for you this week:

How are you going to take what you’ve learned in today’s episode and use big data responsibly in your small business? What’s one thing you’ll do differently? Share it with me, privately or publicly. Snap a photo of you doing the thing, and tag @thesimplifiers on Instagram for added accountability and support!

Take part in our listener survey!

How do you like the topics we are simplifying this season on The Simplifiers Podcast? We want to hear from you!

Take 2-minutes and fill out our listener survey. Go on, it’s time to #dothething. The more we learn about you, the topics you want to hear on this podcast, the better the episodes become handcrafted specifically for you.

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About Mara Reiff

Mara Reiff – She is the Chief Data Officer at Freshbooks, one of the world’s leading cloud accounting software providers, and she’s working to ensure businesses of every size can compete in the era of big data. She believes that the big data revolution is well underway, so she wants to make sure small businesses aren’t left behind. With over fifteen years’ experience in tech and telecom, she’s garnered international recognition for her work in shaping the future of artificial intelligence.

Where Mara hangs out online:

Website: FreshBooks.com 

Facebook: @FreshBooks

Twitter: @FreshBooks

Instagram: @FreshBooks

YouTube: @FreshBooks

LinkedIn: @Mara-Reiff

Mara’s vote for the perfect guest on The Simplifiers Podcast:

…you’ll just have to wait and see in PART TWO of this conversation!

Mara Reiff

Watch the video version of the episode

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Episode sponsored by…

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