063: How to squash self-sabotage when selling – with Maria Bayer

By April 30, 2019May 1st, 2019The Simplifiers Podcast

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Are you committing the crime of self-sabotage when selling? If you own your business, you know how important it is to hit your monthly sales target. Bottom line, if you don’t hit your numbers, you struggle to pay the bills and keep the lights on. But what if the problem at hand isn’t enough leads coming in the door… but something a bit more devious.


My special guest today is a sales & mindset strategist.


Maria Bayer simplifies how to squash self-sabotage when selling

And spoiler alert… you may or may not even be aware you’re doing this to yourself!

So if you’re struggling with sales or your close rate is lower than you’d like, this episode is for you.

In this episode, you will learn:

  • What the warning signs of self-sabotage are, so you can determine if this is happening in your work life right now (or not)
  • Why Maria believes (some) female business owners have a love/hate relationship with making money. Learn how to sell your expertise as a service, confidently
  • How you can begin to shift your mindset on your financial goals
  • Why it’s smarter to talk about benefits instead of features when selling

Taking a wedding planner as a case study, Maria talks us through the process of selling a luxury, high-end client. She shares the key mistakes most people make when selling to an affluent audience.

If you loved 046: How to sell with authenticity with Kendrick Shope, you’re going to love this one. We continue to dive deeper into the art and science of selling… and stop that stinkin’ thinkin’ mindset that might be holding you back.


My challenge for you this week:

Take out your journal and set a 7-minute timer. Write down how you feel about sales, and explore how it may be influencing your results. Share it with me, privately or publicly. Snap a photo of you doing the thing, and tag @thesimplifiers on Instagram for added accountability and support!

Links, books and apps mentioned:

Conference for those in the events industry: Be Sage Conference

Podcast episode mention: 046: How to sell with authenticity – with Kendrick Shope

Podcast episode mention: B055: How to set healthy stretch goals
Podcast episode mention: 058: How to master the art of thoughtful gift giving – with John Ruhlin

Book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention – John Ruhlin

Tool: OnceHub – scheduling solution which Mary uses

Tool: Calendly – calendar scheduler

Book: May Cause Miracles: A 40-Day Guidebook of Subtle Shifts for Radical Change and Unlimited Happiness – Gabrielle Bernstein

Maria Bayer’s course: Irresistible Selling

Maria Bayer’s FREEBIE: Book a Client in 5 Days Challenge – This challenge will help business owners book a client quickly. It provides loads of examples and sample scripts so you can tweak and go.

Favorite quotes from this episode:

[03:16] “For so many years, women have been subservient to men. I think it’s just ingrained in us and we have to learn how to recognize that it’s a cultural thing” – Maria

[04:17] “Think about money as an energy, right? (Like), that’s all it is. It’s an energy… money comes in, money goes out. It’s okay.” – Mary

[04:48] “And one of the things I teach my students is that money is just a tool.” – Maria

[07:03] “To me, selling is a service. And it’s a sacred service because you have a gift, and it’s your job as a business owner to be able to communicate that gift to the other person.” – Maria

[35:03] “When you see that it’s possible for somebody else, it makes it possible for you too.” – Maria

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About Maria:

Maria Bayer is a sales & mindset strategist, coach & wealth creator. She is the creator of Irresistible Selling – an online group coaching program that helps creative business owners book high-paying clients quickly, grow their business and design a life they love.

Maria teaches the authentic selling and mindset strategies that helped her triple her income in less than a year, and book over $25 Million in sales from companies like Target, Best Buy, Ulta, Office Max and Hyatt. After working together, Maria’s clients often 2x – 5x their revenues year over year as they continue applying her strategies.

Maria holds a Bachelor’s degree in Finance and currently resides in the Scottsdale area with her husband Tim and fur-baby Gia, usually with a cold brew in hand.

Maria’s vote for the perfect guest on The Simplifiers Podcast:

Amanda Boleyn – host of the She Did It Her Way podcast, She Did It Her Way Summit, and Her Way Society.

Where Maria hangs out online:

Website: mariabayer.com

Instagram: @mariabayer1

Facebook: @MariaBayerFan

Facebook group (request to join): @learncollaborateflourish

Video version of the episode

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