099: How to boost your earnings on your next launch – with Mariana Ruiz

If you’ve got something big that you are launching in the coming months, here’s how to boost your earnings. Whether it’s a new service or offering you’re launching out into the world or you’re a coach who’s launching a new online course or mastermind, you know how tricky this is to get it right. So many moving parts, so much could go wrong at any given moment.  But also, there is so much that could go right with a little simplicity.

My special guest today is Mariana Ruiz and she’s simplifying how to boost your earnings on your next launch. If you’ve been feeling like you’re spinning your wheels in this whole online marketing thing or just not sure how to tighten up your sales and marketing efforts to hit your revenue targets, Mariana gives us the inside scoop on what’s working inside her own business and with her current clients.

Here’s how.

Mariana Ruiz simplifies how to boost your earnings on your next launch.

In this episode, you will learn:

• What the major components of a successful marketing launch includes if you’re a service-based business
• How to ensure you’ve got the right people entering into your sales funnel, from the very beginning
• Why it’s important to understand where your customer is in their buying process and the different stages are
• What the “Thrive Business Model” is and how it’ll help you determine what to sell first to your warm leads
• How to create consistent, recurring & scalable revenue online
• Learn about the “Profitable Impact Formula” and how to apply it to your next launch
• If you’re a freelancer, product-based business and/or a localized brick/mortar type of business, how to apply these same principles into your sales & marketing efforts to increase your earnings

I love kicking the new year off talking about sales & marketing launches. 

This might just be the jumpstart you need to go back to your strategic plan, make a few simple tweaks, and set yourself up for success the next time you launch something out into the world. Have a listen!

#DoTheThing!

Links, books and apps mentioned:

Resource: Conversion copywriter for websites and email marketing – Sabine, From Scratch Communications

Video: The Stages of Change – Dovetail Qld

Book: Free to Focus: A Total Productivity System to Achieve More by Doing Less

 – Michael Hyatt

Podcast: How to build an unstoppable team, featuring Kelly Roach – The Simplifiers Podcast

Podcast: How to sell with authenticity, featuring Kendrick Shope – The Simplifiers Podcast

Favorite quotes from this episode:

[04:51] “What we want to do is we want to map out the customer success journey and think about the starting point for them as being your smallest baby offer that’s going to offer them a quick win.“

– Mariana

 

[14:08] “The three phases [of a launch: pre-launch, live challenge, reminder/close phase] and I like to plan them out and have those dates on the calendar ahead of time because that will make your life so much easier. Then you can work backwards. And do whatever you need to do in terms of outsourcing”.

– Mariana

 

[28:03] “I [like to] do a fun bonus. I do these time-sensitive bonuses because I would start new classes within that program that were running every time that I would do a launch.”

– Mariana

 

[46:51] “I like to think of an engine like heating up your house. So the fuel is your visibility, it’s going to be attraction marketing. It’s going to be how you’re attracting people in. And then I have a section called ‘connection’ because you want to have people, whether it’s you or someone else in your business doing outbound sales, as well. So that’s people reaching out and connecting with new people for you or you doing it yourself and bringing them in. So there’s two tracks that fill that center of the house. Then we move them into the commit phase. The commit phase is where they’re in your email list or in your Facebook group. It’s a stronger bond and connection and they have shown interest in you. It’s not just you going after them or like or them just seeing you once or twice on their feed on social media. So that commit phase and then we move them into the actual launch. So that’s the conversion event, whether that be a webinar or a challenge or a sales call.”

– Mariana

About Mariana Ruiz

Mariana Ruiz, Certified business coach and consultant and host of the Impact Driven Entrepreneur Podcast. She helps Impact-Driven Experts & online entrepreneurs generate consistent revenue online that supports their ideal lifestyle without sacrificing time and financial freedom. 

She helps business owners become ethically profitable and fast-tracks their success through her Thrive Business Model.