Earlier this week, we shared part one of this conversation, all about how to eliminate NOISE in your business communications. And I have to say, I love conversations like these because they always spark new ideas for me on how we run The Simplifiers. No matter if you work inside a large organization or have a small business, the ideas that Sabine shared are applicable to all.
Now, if you haven’t heard part one, go back and listen to that one first. But if you’re ready to continue on, let’s pick back up here with my conversation with Sabine Harnau as she simplifies how to eliminate NOISE in your business communications.
It’s time to simplify… Here’s how.
My special guest today is Sabine Harnau and she is simplifying how to eliminate NOISE in your business communications.
We tackle and simplify all aspects of it, including:
- Why it’s a good idea to optimize your business communications for conversion…it’s more nuanced than just increasing your sales.
- How to identify what constitutes as NOISE in your business right now and how to begin to eliminate it
- What the process is to define your goals & objectives for your brand… why starting with WHO might be better than starting with WHY
- How to get alignment inside your team on how you explain what your brand is and does
- …and ultimately, we talked about how there are things that small businesses forget when it comes to business communications vs. bigger corporate brands – what they are and how to avoid the same pitfalls.
All this month, we are focused on the theme of “Refresh,” helping you bring in a new energy and make positive changes in your work or life. Today is a fresh start and a new beginning.
Your 1000 daily choices will help you get there.
We will explore what that means on every level this month, both personally and professionally.
As always, ping me over on Instagram @thesimplifiers – and tell me your thoughts:
- What new ideas did this conversation spark for you?
- Where do you feel like you are spinning your wheels or creating more NOISE in your business communications?
Share this episode with a colleague and discuss it together. The accountability found in just one trusted colleague is immeasurable in helping you make forward progress.
You can do it, I believe in you… it’s time to simplify!
Q: Are you ready to learn how to eliminate the NOISE in your business communications? If yes, this one is for you.
It’s time to #DoTheThing
<What’s catching my eye this week>
- How to write creative copy for e-commerce that converts – Sabine Harnau – From Scratch
- 50 powerful questions to help you reflect – The Institute of You
- September 2022 monthly forecast – Crisis – Lena Stevens – The Power Path
My challenge for you this week:
How are you going to take what you’ve learned in today’s episode and start to eliminate the NOISE in your business communications this week? What’s one thing you’ll do differently? Share it with me, privately or publicly. Snap a photo of you doing the thing, and tag @thesimplifiers on Instagram for added accountability and support!
Links, books and apps mentioned:
Blog: Link your thinking – a newsletter for note-makers – Nick Milo
Blog: Mission failed – a guaranteed way to not meet the needs of your audience – From Scratch
Resource: free ebook – Find out what your customers really think – From Scratch
Podcast: How to buy better, consume less, featuring Sian Conway-Wood – The Simplifiers Podcast
Podcast: How to squash your limiting self-beliefs – The Simplifiers Podcast
Get Unstuck with The Simplifiers Morning Prompts
We’ve got a free resource we’d love to share with you!
Now more than ever, I’m finding 7-minutes of journaling is helping me calm my mind and get centered every morning.
So, start your day off right, download The Simplifiers Morning Prompts.
It’s a free daily worksheet that helps you laser-focus in on what needs to get done today, what could trip you up and how you’re going to stay on track. 5 questions, 7 minutes… this worksheet will help you SIMPLIFY!
About Sabine Harnau
Sabine Harnau – She is a German/English bilingual strategic communications consultant, conversion coach and mentor based in Amsterdam. A former copywriting lead at LEGO Group and Communications Manager at a London agency, she started From Scratch Communications in 2017 to work exclusively with purpose-driven brands.
Her work is all about using the power of communications to integrate sales, marketing, product — and change culture for the better, internally & in the wider world.
Where Sabine hangs out online:
Sabine’s vote for the perfect guest on The Simplifiers Podcast:
Alice Karolina – She is the founder of The Ethical Move, a global movement for ethical marketing. They believe the way we sell will change the world. The Ethical Move is setting out to empower people and businesses to break this cycle, to level the playing field. She created The Ethical Move because she believes that we can break the cycle by changing the way we sell.
Watch the video version of the episode
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Episode sponsored by…
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