3 business books #eventprofs should read

By September 8, 2017October 4th, 2017#9toSIMPLIFY, Super Mentor Academy

Team meetings at The Simplifiers often include talk about books, articles, podcasts and advice we’ve come across. In many cases we take the most useful content and apply it to our work and lives – sometimes running little experiments to see what works.


If you’re an #eventprof looking to build your business skills, you might find it helpful to do something similar but with so much out there, where do you start?

This week I thought I’d ask CEO of The Simplifiers and business coach to #eventprofs – Mary Baird-Wilcock, CSEP for 3 book recommendations to share with you. 

Want to learn how to build a game plan for your business? Gain insider secrets to optimize and simplify the operations side of your business? Check out our Super Mentor Academy and join our FREE 9 day course – #9toSIMPLIFY!

1. The Desire Map by Danielle LaPorte

This book is mentioned A LOT by Mary in our office and during the #9toSIMPLIFY challenge.

Whether you’re a well established business owner or just starting out in your career, this book takes you back to the basics so many of us don’t even know we should have covered.

The Desire Map is a holistic approach to life planning that uses your core desired feelings as the guidance system for your goal setting. La-Porte gives you the tools to identify the the way you want to feel and teaches you how to turn these desired feelings into practical goals.

Want to be more focused, happier, authentic, empowered and successful? This book is a great starting point!

2. The Lean Startup by Eric Ries

A great one for those of you who want to give your business skills a boost. The Lean Startup will help you make better and faster business decisions.

It’s about learning what your customers really want which isn’t always as obvious as you might think. Learn why you should be testing your vision continuously, adapting and adjusting before it’s too late.

3. Do More Great Work by Michael Bungay Stanier

This book gives you useful exercises to help you work out how to spend more time doing like:

  • the stuff you dreamed about when you first started your career.
  • Work you’re proud about, excited about and that means something to you.
  • Things that making a difference and the stuff that matters.

Stop treading water, get away from time and energy draining tasks, boost your business.

If you are a small business owner in the events industry, you don’t want to miss this next round of the Super Mentor Academy.

This 8-week mastermind will help you:

  • book BETTER clients

  • get a handle on your financials and managing the finances of your events business

  • help you have the tools you need when hiring your next employee, freelancer and/or intern

…and so much more.


Super Mentor AcademyFor more information on the Super Mentor Academy, click HERE. Enrollment opens on Thursday, October 5th, 2017.

Good luck and we hope to see you on the inside!

Leave a Reply