CEO of the Simplifiers – Mary Baird-Wilcock, CSEP has over 14 years experience in the events industry and now she’s helping other event professionals using everything she’s learned running her own business. We decided to interview her and find out more including the biggest challenges she’s faced and her guilty pleasure…
You may have heard that Mary has established the Super Mentor Academy to help #eventprofs take themselves and their business to the next level. She’s also offering event professionals a FREE 5 day mini-mastermind with the #DoTheThing challenge!
You can also listen to interviews with Mary on the Twentisphere podcast HERE and on Social Tables HERE. One of these interviews will teach you about building relationships and sales, the other involves a conversation about a giant hamster…
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How did you end up establishing your own business in the events industry?
Prior to launching The Simplifiers in 2003, would you believe I worked in commercial radio?!
Yes, it’s true.
I basically worked in every job imaginable in the radio industry, including sales, marketing, on-air as a DJ (aka. radio presenter), voiceover talent, engineer and promotions. It’s the promotions department where I fell in love with event planning, as the promotions team are the ones who produced large-scale community events, festivals and concerts.
I also worked in marketing for live music venues and at the Austin Lyric Opera, as well.
I started The Simplifiers because I am passionate about producing non-traditional events for clients looking for something different. Over the years, we’ve attracted some amazing tech clients like Facebook, Google, Microsoft and Intel to produce their events and have worked with hundreds of brides who refuse to have a cookie-cutter wedding.
I think what makes our team stand out from the rest is an equal balance of attention to detail project management skills, mixed with a thirst for creative design and producing unforgettable, FUN live experiences. Plus, we aim to ALWAYS keep things simple for our clients.
What are your proudest achievements?
As an event planner, receiving my CSEP certification in 2013 as a Certified Special Events Professional was an absolute highlight. There are only ~400 in the entire world and I’m 1 of 3 in the UK alone. It’s a highly sought after achievement that can’t be bought online but rather earned with experience, dedication to our craft and proven knowledge in our field.
In addition, getting listed as one of the “Top 25 Young Event Pros To Watch” globally by the Special Events Magazine is quite an honor!
What are your areas of expertise?
Mentoring, project management, budgeting, sales and public speaking are all areas that I’m passionate about and love teaching others. My mission is to make a positive impact that elevates the events industry as a whole.
Why did you decided to start coaching other #eventprofs?
Without a doubt, I wouldn’t be where I am today without the support and guidance of my business coaches and mentors I’ve had over the last 20 years. Each one has helped shape my character, my work ethic and built up my business acumen.
As a business coach for event planners, I feel it’s a great honor to help guide others in the events industry. I love walking alongside someone, giving them the tools and advice they need to take action and achieve their goals.
I’ve mentored well over 150+ interns within The Simplifiers over the years and transitioning to becoming a mentor for event planners and #eventprofs was the natural next step, sharing everything I know.
What are the hardest challenges you’ve overcome as an #eventprof and business owner?
90% of all small businesses fail within the first 5 years.
When The Simplifiers crossed the 5 year mark, business was actually booming. But let’s be honest, there are ALWAYS ups and downs in any business, every step of the way.
As a creative myself, I knew early on that I needed to gain a mentor to teach me the basics of cash flow or I would not survive. That was one of the best decisions I’ve ever made for my business.
Hire slow and fire FAST!
The secret to a long-lasting business is surrounding yourself with an awesome team. You’ve got to find the right people who not only believe in the vision and core values of your events business and but also have skills that compliment yours. Don’t look for clones of yourself, but rather, fill the gaps to created a well-rounded team.
What are your biggest strengths as a coach?
I’m approachable. I’m down-to-earth.
I crack jokes and keep it real.
I also try to break down big, scary topics like cash flow, bookkeeping and sales into simple, easy-to-understand and more importantly, easy-to-implement terms. Sometimes, female entrepreneurs have a lot of shame and fear when it comes to money management and pricing. I squash all that by keeping it as simple as possible.
What tools or methods do you use to get the biggest changes and results out of your coaching clients?
Break it down (MC Hammer style)!
No really, break down the big, hairy audacious goals into tiny, bite-size nuggets.
So you want to win the “Event Professional of the Year” award in your city like Lotoya Vongrechin of V Agency Events? No problem…I’ll help you create a game plan to make it happen. Do you want to work with a big name client like Ryan Hansen, CSEP of BeEvents? Go for it! I’ll share my tips to position yourself wisely and create this opportunity!
Quickfire Round:
Favorite TV show at the moment: RuPaul’s Drag Race, season 9
Go to snack: raw sugar snap peas (straight from the packet or dip ‘em in hummus, yum!)
Guilty Pleasure: cuddling other people’s dogs…I’m a foster parent at Dog’s Trust!
Favorite way to unwind: I love to paint with oils. I always tell myself before beginning that I don’t care at all what the finished product looks like, which somehow squashes the “this is crap” inner voice. It’s so therapeutic…right now, I’m painting a jellyfish because #whynot.
1 thing about you that would surprise us: I’m an egg purist…which means, I only eat eggs scrambled or as a omelette. I’m hoping, one day, my tastes will change but for now, I eat eggs like an eight year old.
Introducing the new *FREE* 5-day challenge from The Simplifiers!
It’s time to #DoTheThing!
Designed especially for business owners in the events industry that want to kick off the New Year with a bang!
Set yourself up for success with this 5-day mini-mastermind with business coach and entrepreneur – Mary Baird-Wilcock, CSEP, starting September 2018.
Mary will be taking you step-by-step through this challenge, tailored to help you set your goals for 2019 and get a plan in place to take your business to the next level. (valued at $997 USD)
There will be a special focus on boosting sales – whether you want to make MORE sales or book BETTER clients. Plus, she will lead you through an exercise to gain clarity on your business goals and how to shift your money mindset. This core work will help build the foundation for your events business and drive you towards success, if you take action. If you DO THE THING.
Will you join us?
Click here to reserve your spot in the #DoTheThing Challenge – kicking off in September 2018
