super mentor academy

BECOME A SUPERHERO BUSINESS OWNER
(CAPE OPTIONAL)

An 8-week online mastermind
simplifying Clarity, Money, Productivity, & Self-Care

If you are an…

Event Planner, Photographer, Graphic Designer, Creative, or Coach who owns their own business…

this is for you!


Say no more! Count me in!

Admit it, you’re spinning your wheels.

  • Do you feel like you’re unsure where your next client is coming from?
  • Do you clam up when it comes to putting yourself out there on social media?
  • Do you ever feel totally overwhelmed about the stuff you SHOULD be doing to build your business but then ultimately, do nothing?
  • Do you find yourself going through the motions and just pretending to be busy during the work week?
  • Does the idea of asking for the sale make your palms sweat?
  • Do you question if you really have what it takes to run a business?
  • Do you ever think, “oh my goodness, if people ACTUALLY knew that I don’t have a clue, what would happen?”

Do you ever wish there was a simpler way to run your business?

Here’s why you feel stuck…

You need a roadmap to follow

… and a trusted mentor to guide you along the way.

Imagine if…

  • You were able to grow your business with confidence and ease…
  • Your clients paid you what you are worth, are a dream to work with and are people you would actually hang out with…
  • You took action & confidently completed tasks daily. How much progress could you make in a year?
  • You felt calm and clear on your strategy to make more sales (and attract the right clients from the get-go)
  • You accomplished things you hadn’t even dreamed were possible.
  • You knew what to focus on & completed the work with a dedicated and deliberate mindset. Minus the stress and anxiety.
  • You felt empowered to realize that you can simplify your work schedule by doing less to accomplish more.
  • Your business was so uniquely defined, your competitors desperately wanted to copy YOU!
  • You found somebody that’s been in business for 15 years, who’s been in your shoes, and is committed to seeing you succeed…

My goal is to

help you simplify the operations
side of your business

… so that you can hit your sales targets
(and not pull your hair out, in the meantime.)

I’ve been in your shoes.

You’re an expert at serving your clients… now it’s time to master how you run a thriving business.

I have found that most business owners (before I work with them as their mentor) struggle with unsteady sales, high stress, and impending burnout.

On the outside, everything looks perfect.

Your Instagram feed looks so shiny and together. Your clients love the work you provide them, but on the inside, you’re (likely) drowning in overwhelm from money woes and a million “shoulds” on your to-do list.

Our online mastermind provides group coaching & proven tools (built specifically for business owners) that will help you boost your cash flow, book BETTER clients and feel empowered as a leader (and action-taker) in simple ways.

And that’s only the beginning, my friends…

The Simplifiers to the rescue.

That’s why I created the

eventprofs

An online mastermind to help you simplify your workflow,
generate more leads and smash your financial goals.

A supportive 8-week online
group coaching program that helps you

become an undercover superhero

and get back to thriving in life.

“Everything I was looking for, I found in the Super Mentor Academy. A mentor I could trust, a roadmap to follow and a community to give me accountability.”

Lauren Chumbley, CMEPCo-owner - Eclipse Event Co

Here’s how to Run a Better Business.

The Four Cornerstones of SMA

Clarify

Know who you are, what skills you offer and how to market your super strengths. Identify what your brand provides and how it’s different. Know your Ultimate Ideal Client, where they can be found and how to be irresistible to them.

Get Your Money Right

Simplify your pricing structure, produce a cash flow forecast as your roadmap and set financial goals you can achieve. We will teach you how to pitch, manage leads, ask for the sale and make more money.

Get Things Done

Get laser-focused and truly master productivity. Leverage the right systems & people in order to multiply time and thrive. It’s all about knowing WHAT to focus on and WHEN to yield the greatest results… then, simplify the rest!

Keep It Going

Looking after yourself and ensuring sustainability is a crucial cornerstone of running a successful business. Work/life balance is a myth… I will teach you how to achieve work/life harmony, so you can take back control of your life and be more present for your family, your friends and most importantly, for yourself.

How do the numbers stack up?

15
years running businesses
316
people I've mentored
100
students would recommend this program
Sweet! How much does this cost?

Our awards, nominations and associations

Meet your mentor

Mary Baird-Wilcock, CSEP

Mentor | Coach | Undercover Superhero

I help people simplify and optimize their events business.

You see, I believe that if you do less, you can accomplish more. Laser focus on the tasks that yield the greatest results. Cut out the noise and stop the glorification of busy. It’s killing you.

It’s time to simplify.

These coaching clients have seen RESULTS!

What exactly will I learn?

Cornerstone 1 – Clarify

Week 1 – Who am I?

  • Get clarity on what your core skills are, how you want to feel on a regular basis and what your company’s USP is.
  • Create a solid elevator pitch that clearly communicates what you do and how it helps your customers.
  • The best branding tools to help you create your brand and build an online presence, simply.

Week 2 – Who are they, and where?

  • Discover who your Ultimate Ideal Client (UIC) is, how to find them and how to connect with them?
  • Create a profile for your UIC, discovering clear details about their preferences and viewpoints.
  • Learn how to conduct market research to clarify their greatest pains, fears and goals/vision.

Cornerstone 2 – Get Your Money Right

Week 3 – Pricing & Cash Flow

  • Create a simplified pricing structure that the market can bear, and sets you up to flourish financially.
  • Produce an up-to-date cash flow forecast that will guide your sales & marketing campaigns throughout the year.
  • Discover new streams of revenue you could create to support your business. This can be eye-opening!
  • Get advice on the best bookkeeping tools for small business owners and solopreneurs.

Week 4 – Sales: Closing the Deal

  • Position yourself as the guide: How to pitch, manage leads, ask for the sale & close the deal.
  • Unlock The Simplifiers’ 5-Step Sales Process
  • Simple Sales Strategies That Yield Big Results
    • How to build a sales funnel (aka. how you convert a prospect into a paying client!)
    • Map out your marketing campaigns and create an editorial calendar
    • Simplify your social media strategy and reduce the overwhelm

Cornerstone 3 – Get Things Done

Week 5 – Productivity

  • Save time – the very best productivity tools that work.
  • Avoid the overwhelm: How to prioritize what’s most important to work on; and what to do first.
  • How to overcome perfectionism without producing sub-standard work.
  • Develop ready-to-go email templates – to save time and systemize your processes.
  • Build a 2-page introductory infosheet (FAQs).

Week 6 – Process & Team

  • Create a job description that you will use either now, or in the near future to grow your team.
  • Start to build a training manual for billable and non-billable tasks so that everyone is singing from the same hymn sheet.
  • How to Overhaul the Operations Side of Your Business
    • Hiring/firing
    • Payroll
    • Taxes and more…

Cornerstone 4 – Keep It Going

Week 7 – Sales, Sales, Sales

  • Put everything you’ve learned into ACTION with the $2000 Sales Challenge!
  • 5 Ways to Sell From The Heart – how to take the ICK out of sales.
  • The Simplifiers’ 45 ways to sell more of your products & services.

Week 8 – Keep Going Strong

  • Learn the difference between ‘work/life balance’ and ‘work/life harmony’.
  • Avoid the comparison trap.
  • How to set business goals for the next 90 days that you will ACTUALLY achieve.
  • Set the game up to win: create an action plan with so many ways to win, that success is inevitable!
  • Avoid burnout – the very best self-care tips and tools to help you thrive once again

Everything kicks off on Wednesday, October 10, 2018!

AWESOME. I’M READY, COUNT ME IN!

"Mary has given me tools to be a more focused entrepreneur... I appreciate the time, effort and focus that Mary put into helping all of us... It is important to stay focused and accountable and the Super Mentor Academy is certainly helping me with that."

Kimberly Beaune, CMP, CSEPEvent Storyteller - Creative Twist Inc

What does the Super Mentor
Academy include?

8 x LIVE coaching webinars

  • Each week, we will host a live video call for Super Mentor Academy members, all focused on growing your business.
  • The purpose of these mastermind calls are to review the week’s topic, answer questions, provide training and coach you through any specific business challenges.
  • As your mentor, I will be there to answer any questions the group may have.
  • There will be live chat during the call, so you can tap into the collective wisdom of what’s working for other business owners just like you!
  • Replays will be available after each call for you to catch up or dive back in, at your convenience.

($1600 value)

SMA Live masterclass 3
SMA Live masterclass 2

Private mastermind group

  • Private Facebook group for SMA members.
  • I will be there to provide support and feedback throughout your entire journey.
  • Reach out and get support/answers from the entire network.
  • Expand your reach and foster new business connections.
  • Build accountability and a community for brainstorming with like-minded business owners and creative professionals all over the world.

($1500 value)

SMA private Facebook Group

9 x business worksheets

  • Each week, you will receive a worksheet covering the week’s theme.
  • Inside these, you’ll find daily and weekly simple challenges that support your growth through the week’s topic.
  • Worksheets are in digital form, so you can fill them in and submit conveniently. Uniquely, we review your submissions and return it to you with personal feedback that’ll bring you greater clarity.
  • Your worksheets will be saved and automatically emailed back to you so that you can keep a reference of your work.

($1000 value)

SMA worksheets

25+ (quick-win) training videos

  • Weekly training videos provided with each assignment.
  • Short, focused training and simple-to-follow curriculum that’ll provide an introduction to the learning that week and spark new ideas and new ways of thinking as a business owner.
  • Watch at your own pace.
  • Learn on-the-go via our mobile app.

($1000 value)

Private 1-1 coaching

  • You’ll get 3 x SOS 1-1 coaching sessions with me.
  • Each lasts 25 minutes and can be scheduled anytime within the 2-month program when you need the most help.
  • These calls are delivered LIVE using a video-conferencing app.
  • I’ll ask you to submit your 3 burning questions in advance so that I can be best prepared to support you.

($750 value)

7-minute website review

  • I’ll give your website a review that will leave you with simple, actionable tips to boost conversion and speak more clearly to your Ultimate Ideal Client.
  • These take around 7 minutes and are super enlightening!
  • We do these live on the mastermind webinars so that you can gain feedback from the rest of the group, as well.
  • You can use this if you want to overhaul your blog, Instagram feed or business Facebook page, instead!

($500 value)

Resource cheat sheets

  • 10 x cheat sheets, delivered throughout the mastermind.
  • Designed to keep things simple and point you to the very best apps, software, tools and tips.
  • Save time, use the tools that the very BEST in your industry use!
  • PDF downloadable.

($500 value)

BOOM! I want in.

Mary has been featured in

"I appreciate you as my mentor and coaching me to get this far in the industry."

Lotoya VongrechinSenior Event Planner - V Agency Events

The support

I’m here to support you throughout this mastermind program. But it’s more than that – support is a fundamental principle of everything we do here. As part of the Super Mentor Academy, you’ll receive—and be a part of—a triad accountability system, ensuring that no one gets left behind:

Support from Mary

  • Live mastermind webinars each week – here you’ll have the opportunity to ask me questions in advance, or live on the video call. I may invite you to join me in the “hot seat,” live on camera to coach you through your greatest business challenges, give advice and point you in the right direction.
  • You will also have three :25 minute private coaching calls with me to be used as and when you need them most in the 8 weeks. Consider these your SOS calls, when you’re in a pickle and need personalized, 1-1 support, in a flash!

Support from the team

  • We provide cheat sheets and templates so that you can cut to the chase and get things done.
  • The weekly digital worksheets that you submit will be reviewed, commented on and returned by The Simplifiers super squad for extra support & guidance all along the way.
  • ULTIMATE ACCOUNTABILITY TRACKER. Our team will keep an eye on your progress and reach out to you to offer support, answer your questions, and to cheer you on. No student left behind. We promise to encourage you to keep moving forwards and #dothething!

Support from the network

  • You’ll be part of our SMA private Facebook group, where you can get support not only from me, but from the entire global community. You can ask us anything – we are your trusted tribe of business owners.
  • We will also pair you up with a Running Partner. Someone handpicked by me that I think is a perfect match for you, either in experience level, interests and/or where you both are on your entrepreneurial journey. Someone who will listen (without judgment) and run alongside you throughout the entire 8-weeks in the mastermind. Each week, we will send you both a simple prompt to reach out to your Running Partner and offer support to them with the week’s challenge and curriculum.

And I want you to win BIG, so you’ll also get access to:

EXCLUSIVE BONUS

Market Research Template

($197 value)

super mentor academy

Gain clarity on your Ultimate Ideal Client by using our pre-built survey. This includes…

  • Simple questions that your audience will love answering
  • An easy-to-use template to take quick action

Why waste time trying to build one on your own? Use our template and get data FAST!

EXCLUSIVE BONUS

Get a Running Partner

($197 value)

super mentor academy

Let’s face it, the race of running a business can be a lonely one. Get paired up with a fellow business owner inside SMA who…

  • Matches your experience level
  • Will give you added accountability as a listening partner
  • Cheer you along throughout the entire mastermind

Alone gets you nowhere. We are better together.

EXCLUSIVE BONUS

The Simplifiers Email Templates

($197 value)

super mentor academy

Tired of typing out the same emails over and over again?

Save time and set these up so that they’re ready to go in 2 clicks.

  • The “new inquiry response” email
  • The “prospecting” email
  • The “let’s close the deal” email

Copy and paste into Gmail as ‘canned responses’ and you’re ready to rock.

EXCLUSIVE BONUS

One Extra Group Coaching Webinar

($250 value)

Classroom webinar

Kickoff the 8-week journey on the right foot, learning strategies that will help you succeed in the mastermind and help you hit your goals.

This BONUS live video call will include:

  • Setting your 1-3 primary goals for the 8 weeks. Make them NON-NEGOTIABLE. Whatever it takes.
  • How to get the most out of the Super Mentor Academy

LIMITED TIME BONUS – IF YOU SIGN UP BY SUNDAY, OCTOBER 7

FOR EVENT PLANNERS ONLY!

The Simplifiers Event Planning Templates

($497 value)

super mentor academy

Our actual planning templates for creating:

  • Event Budget
  • Planning Timeline
  • Pricing Matrix
  • Day-of Production Schedule
  • SWOT Analysis

You will receive a white-label version of each, ready for you to insert your logo and start planning better events!

Super Mentor Academy value: $8,250
+ ADDED BONUS value: $1,338
= $9,588!

But you get it for way, way less:

Sign me up, what does it cost?

VIP

$ 825

TWO PAYMENTS
  • 25+ Pre-recorded training videos
  • 9 x Digital worksheets (graded, with personalized feedback)
  • 8 x Live Masterclasses, scheduled weekly
  • 3 x 25-minute private coaching sessions
  • 10 x Cheat sheets (PDF downloadable)
  • Weekly & daily challenges
  • Private SMA Facebook group
  • Business website review
  • BONUS 1: Market research survey ready to go on your Ultimate Ideal Client
  • BONUS 2: Allocated running partner for support and accountability
  • BONUS 3: The Simplifiers email templates – save time with superhero automation
  • BONUS 4: Extra group coaching webinar – succeed in the mastermind and hit your goals
  • BONUS 5: The Simplifiers event planning templates. Budget, Planning Timeline, Pricing Matrix, Day-of Production Schedule, SWOT Analysis (if you sign up by Sun, Oct 07)

TWO PAYMENTS OF

825

Apply now

VIPMOST POPULAR

$ 1375

PAY IN FULL
  • 25+ Pre-recorded training videos
  • 9 x Digital worksheets (graded, with personalized feedback)
  • 8 x Live Masterclasses, scheduled weekly
  • 3 x 25-minute private coaching sessions
  • 10 x Cheat sheets (PDF downloadable)
  • Weekly & daily challenges
  • Private SMA Facebook group
  • Business website review
  • BONUS 1: Market research survey ready to go on your Ultimate Ideal Client
  • BONUS 2: Allocated running partner for support and accountability
  • BONUS 3: The Simplifiers email templates – save time with superhero automation
  • BONUS 4: Extra group coaching webinar – succeed in the mastermind and hit your goals
  • BONUS 5: The Simplifiers event planning templates. Budget, Planning Timeline, Pricing Matrix, Day-of Production Schedule, SWOT Analysis (if you sign up by Sun, Oct 07)

ONE PAYMENT OF

1375

Apply now

Our refund policy is simple.

If you fully engage with the program and aren’t getting results within 30 days, you may have a full refund.

However, you must participate in every mastermind call, complete/turn in every worksheet we provide and be engaged with the work. Simply email refund@thesimplifiers.com within 30 days from the program start date.

We deeply believe in our training tools and know you’ll love learning and growing with The Simplifiers.

All prices listed in US dollars.

Payment plan

JUST ANNOUNCED! We now offer a 2-month payment plan for VIPs.

2 payments of $825, totalling $1650 for those who wish to split the payment.

The first payment is immediately drafted, then the next payment will be automatically taken from your card exactly one month later to complete the payment.

"This mastermind taught me how to streamline my business and be more productive. Mary tells it like it is and always gives great advice!"

Jessie PinsonCo-Owner + Senior Wedding Planner - Modern Vintage Events
“The time is NOW to join the Super Mentor Academy!”

The mastermind begins on Wednesday, October 10, 2018.

Who is this made for?

This training is perfect for you if:

  • You are a business owner (but might also identify yourself as an event planner, photographer, graphic designer, creative, coach and/or entrepreneur!)
  • You have been in business at least 3 years
  • You wish to feel more calm and in control of how you run your business
  • You are ready to simplify your workflow and be more strategic about your sales & marketing efforts

This training is NOT for you if:

  • You are not a key decision maker in your business
  • You are brand-spanking new to being a business owner
  • You feel like you already know enough about how to run your business
  • You want a quick-fix pill or aren’t ready to commit to 8 weeks of taking action

FAQs

What others have asked
before saying “HECK YEAH!” to this program

If I sign up now, when will payment be taken?

Payment will be taken immediately upon enrollment to reserve your spot inside the mastermind.

If you’ve elected for the payment plan, the first payment is immediately drafted, then you’ll be drafted the next payment, which will be automatically taken from your card on the date of purchase, exactly one month later and then, payment plan is completed.

Will this actually help me make more money than it costs?

If you show up, complete the worksheets, take part in the daily & weekly challenges and commit to doing the work… you will be positioned for success.

We’ve seen students in SMA book BETTER clients and boost their revenue while in the mastermind.

What if I don't need help in a particular cornerstone?

Totally fine!

You might take that week to deep dive into a previous lesson, take action on the daily & weekly challenges and continue to follow along in the mastermind. And hey, you might be surprised that you when you audit your business, you may uncover new things you didn’t know before.

When does it begin?

The mastermind begins on Wednesday, October 10, 2018.

Will I get personal attention from Mary?

I’m available to answer questions during our weekly, live group coaching calls. You get eight of those and you’ll also be able to submit your one burning question in advance, or ask it live during the call.

In addition, you get 1-1 time with me during our three :25 minute private coaching calls. Here, we can map out specific action items on your greatest business challenges.

Are special savings available?

Yes! We’ve created three different payment structures for you to choose from, including the VIP level pay-in-full option, which gives you a savings of $275!

How much time will I need to invest each week?

We’ve designed this 8-week program to be as simple as possible. Make tiny tweaks in your business to reap maximum rewards. On average, students spend 5 hours per week working ON their business as part of SMA.

When are the weekly masterclass webinars?

Depending on the time zones of everyone inside the mastermind and what works best for your schedule, we typically hold these LIVE calls on Wednesdays from 10:30am-11:30am CST weekly.

What if I'm away during Thanksgiving?

No problem.

We take a break the week of November 19th (for Thanksgiving) and then finish on Sunday, December 16th, 2018, just in time for Christmas.

Are my payment details secure?

Yes. All subscriptions and payments are processed by Stripe.com and are 100% secure.

What if I'm an introvert?

We got you, boo.

We have put special attention towards the curriculum we’ve crafted to make it simple for you to get what you need from the Academy, achieve your business goals and make contact with others.

What if I'm not ready?

Hey, that’s okay! This program really isn’t for everyone. Only you can answer the question of if you’re ready to take daily action and commit to TRULY growing your business.

When you’re ready, we will be here for you.

GET STARTED TODAY

I’m ready to give myself permission, knowing I’m protected by a full, 30-Day Money Back Guarantee

VIP PACKAGE
(Payment plan)

Two payments of

825

  • 25+ Pre-recorded training videos
  • 8 x Digital worksheets (graded, with personalized feedback)
  • 8 x Live Masterclasses, weekly
  • 3 x 25-minute private coaching sessions
  • 10 x Cheat sheets (PDF downloadable)
  • Weekly & daily challenges
  • Private SMA Facebook group
  • Business website review
  • BONUS 1: Market research survey ready to go on your Ultimate Ideal Client
  • BONUS 2: Allocated running partner for support and accountability
  • BONUS 3: The Simplifiers email templates – save time with superhero automation
  • BONUS 4: Extra group coaching webinar – succeed in the mastermind and hit your goals
  • BONUS 5: The Simplifiers event planning templates. Budget, Planning Timeline, Pricing Matrix, Day-of Production Schedule, SWOT Analysis (if you sign up by Sun, Oct 07)

GET VIP ACCESS

2 x MONTHLY PAYMENTS OF $825

1650

Apply using the short form now

VIP PACKAGE
(Pay in Full)

One payment of

1375

(Save $275)

  • 25+ Pre-recorded training videos
  • 8 x Digital worksheets (graded, with personalized feedback)
  • 8 x Live Masterclasses, weekly
  • 3 x 25-minute private coaching sessions
  • 10 x Cheat sheets (PDF downloadable)
  • Weekly & daily challenges
  • Private SMA Facebook group
  • Business website review
  • BONUS 1: Market research survey ready to go on your Ultimate Ideal Client
  • BONUS 2: Allocated running partner for support and accountability
  • BONUS 3: The Simplifiers email templates – save time with superhero automation
  • BONUS 4: Extra group coaching webinar – succeed in the mastermind and hit your goals
  • BONUS 5: The Simplifiers event planning templates. Budget, Planning Timeline, Pricing Matrix, Day-of Production Schedule, SWOT Analysis (if you sign up by Sun, Oct 07)

GET VIP ACCESS

1 PAYMENT OF

1375

(Save $275)

Apply using the short form now

Need help ordering or have questions?

If you have any questions or concerns about the mastermind, please contact us.

Contact us

"So excited to learn from Mary to help us grow. She is motivational and inspirational, helping us carve out clear paths and strategies for our business."

Zoe CornibertCo-Owner - Cheers Events London