378: How to create a simple, effective sales funnel - with Dr. J.J. Peterson (ALL-STAR)
March 25, 2025

Okay, okay - raise your hand if you’ve heard us talking about how to create an effective sales funnel for YEARS now, but still haven’t made one that actually works for your business? Or maybe you’ve got a funnel, but you’ve never formally written it down and shared it with your team? No problem - this one is especially for you!

My special guest today is Dr J.J. Peterson of StoryBrand and he’s simplifying how to create a simple, effective sales funnel that drives sales. If this has been on your proverbial to-do list for like, ever and you never seem to get it done, my friend, everything you need is just ahead as J.J. breaks it all down for us. Bottomline, it’s simpler than you think to take immediate action and hit your sales numbers this month.

Here’s how.

My all-star special guest today is Dr. J.J. Peterson and he’s simplifying how to create a simple, effective sales funnel.

We tackle and simplify all aspects of it, including:

Oh man, this episode is definitely one of my favorite conversations so far this season… I’ve loved StoryBrand and followed their work for years now. J.J., Donald Miller, and the team are whip-smart, funny, kind, and they truly know their stuff when it comes to sales and marketing. So, grab your journal and a pen… we cover a lot of ground on this one and I know it’ll help you make a sales breakthrough instantly if you follow the steps.

Q: Are you ready to learn how to create a simple, effective sales funnel? If yes, this one is for you.

It’s time to #DoTheThing!

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<What’s catching my eye this week>

My challenge for you this week:

How are you going to take what you’ve learned in today’s episode and create a simple, effective sales funnel this week? What’s one thing you’ll do differently? Share it with me, privately or publicly. Snap a photo of you doing the thing, and send me a DM over on LinkedIn (https://www.linkedin.com/in/thesimplifiers) for added accountability and support!

Links, books and apps mentioned:

Book: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business - Donald Miller with Dr. J.J. Peterson

Book: Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More - Donald Miller

Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen - Donald Miller

Freebie:  5 Minute Marketing Makeover: 3 videos with tips to help you make tangible changes to your marketing that will increase your revenue and grow your business - StoryBrand

Resource: self-paced online course to help you create a sales funnel for your business - Business Made Simple University

Podcast: Introducing Marketing Made Simple Podcast, launching June 23, 2021 - Marketing Made Simple Podcast

Book: Effortless: Make It Easier to Do What Matters Most - Greg McKeown

Podcast: How to choose what’s right for you (guided visualization - ALL-STAR) - The Simplifiers Podcast

Get Unstuck with The Simplifiers Morning Prompts

We’ve got a free resource we’d love to share with you!

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About Dr. J.J. Peterson

Dr. J.J. Peterson - Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business.

He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message.

As the Sr. Director of StoryBrand, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their business.

Where J.J. hangs out online:

Website: storybrand.com

Instagram: @drjjpeterson

J.J.’s vote for the perfect guest on The Simplifiers Podcast:

Robyn Henderson-Espinoza - They are a transqueer activist, Latinx scholar, and public theologian whose life’s work focuses on connecting the dots between theory & action. They help folks within the dominant culture & white-passing folks – who are ready to confront their socialization – to identify the ways they have been conscripted into supremacy culture by leaning into connection and relationship and by composting existing hierarchies into the kind of transformed culture we long to see emerge.